How to use videos to improve brand visibility on the web

The use of videos to support other marketing initiatives has been around for the first time there was a need to compete for an audience. Before we talk about how to use videos to improve online presence we need to talk about how to make a good online video. For purposes of better imagery, we shall use online sports betting as the type of business we want to promote. If you are a fan of online casinos, you may visit here for the finest and most exclusive online casino games in Australia.

What makes a good video

A good online video production comprises of good video quality and engaging and informative content. Use high-quality cameras to ensure the best possible picture quality. The acting in the video clip has to be on point or at the very least believable. If you choose to make it an animation make sure the graphics are superb. A good storyline will ensure that sports punters will remain engaged. Keep the video relevant to the topic.

How to use the video online

Get your videos onto social media websites. Social sites like YouTube and Facebook help create a buzz about your video. Use videos of customers’ testimonials and success stories, in our case videos of satisfied punters and winners. These demonstrate that your system works.

 

Make sure your videos display your URL and you add a hyperlink to your site in the description of the video in social media sites. Avoid having a sales pitch in the video. Rather use the video to direct people to where they can take action e.g. signing up.

 

Finally and most importantly, spend money on advertising on specific topic sites like Betfect social network and MyTipsters. This will get you a relevant audience which is more likely to convert.

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